Metaverse Observations: Microsoft Pulls a Mr. Bean

Microsoft Races into the Metaverse

Metaverse 201: Interoperability

Elsewhere in the Metaverse

  • American artist Kaws, known for his street art, graphic design and cartoon-like sculptures, is teaming up with BeyondCreative to recreate an ongoing exhibition in London’s Serpentine Gallery inside Fortnite. Do cartoon-like sculptures appear more real when in cartoon environments?
  • India, which leads the world in average number of wedding guests with more than 500, has temporarily limited wedding sizes to 20 due to the pandemic, leading to a couple from the state of Tamil Nad to organize the first Metaverse-based wedding there where more than 5,000 guests are expected at the Hogwarts-themed celebration. We hope they find a caterer up to the task.
  • Animoca Brands, a Hong Kong-based game software company founded in 2014, most famous for having developed the Sandbox game, raised more than $360 million at a valuation more than double the one it achieved in October, and more than five times what it had achieved just in July. But they promised to pick up the pace.
  • Ralph Lauren CEO Patrice Louvet said Monday that the fashion brand is chasing opportunities in the Metaverse as a way to attract younger shoppers. “There are a lot of parallels actually between the Metaverse and Ralph’s vision because we are not a fashion company. We are in the dreams business,” he said. Indeed they are.
  • Miller Lite’s Super Bowl Ad will air exclusively in the Metaverse. Clever way to save the $6 million NBC is charging for 30-second ads this year and still generate as much traction, if not more.

Looking Ahead

Mark Zuckerberg announced yesterday that Meta has developed the world’s fastest Artificial Intelligence computer, which seeks to address the gargantuan amounts of computer power needed to enable to Metaverse. This computer, which they are calling RSC, as in Research SuperCluster (we wished they had solicited a marketing agency, or IBM of Deep Blue fame, for some name ideas), uses the most advanced technology available to enable high performance at a massive scale. We look forward to diving into it in further detail next week.



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Metaverse Observations

Metaverse Observations

Every week, we publish an original newsletter unpacking the most disruptive technological revolution of our time. We parse through the hype on your behalf.