Metaverse Observations from the Metaverse?

Financial Markets

You can check out this section on our website directly, where we feature various publicly traded companies that may play a role in the Metaverse, be it by developing it, by hosting it, or by creating the computing technology necessary to power it.

Fashion Week: Bringing Fantasy to a Fantastic World

Metaverse 201: Artificial Intelligence — Part 3

Elsewhere in the Metaverse

  • Benetton is one of latest major fashion brands to incorporate the Metaverse in their marketing strategy. People visiting the virtual store due to open in a few weeks will have a chance to collect QR codes via interactive games that can be redeemed later at physical stores. The online showroom will look similar to the flagship store at Corso Vittorio Emanuele in Milan. Antonio Patrissi, Chief Digital Officer, revealed that with this hybrid model the brand wants to build a “circular relationship between the physical world and the metaverse.” And a circular relationship between them and our wallets.
  • Digital content marketplace MContent teamed up with PwC to launch Cineverse. The first event provided guests with all that is required for a great night of cinema: red carpets, comfortable plush seats, and the sound of popcorn. Participants experienced it from the beach of W Dubai wearing VR headsets. The CEO of MContent strongly believes that the “immersive cinema experience has global scalability” and “can increase funding & screening opportunities for thousands of independent filmmakers.” Tarantino and Nolan don’t have to worry just yet.
  • Wrangler, the American denim manufacturer, launched a new NFT collection in celebration of its 75th anniversary. The collaboration featuring Grammy award-winner songwriter Leon Bridges will see 75 original NTFs auctioned off that will unlock unique Wrangler apparel and a VIP pass to this year’s New York Fashion Week. The brand will follow up with plans to host its own Metaverse event in September, where no physical denims will be required.

Looking Ahead

Over the next few weeks, we will be showcasing some of the very interesting people and companies we have been getting to know during this adventure, and sharing with you details of their work and how they are contributing to the development of the Metaverse.



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Metaverse Observations

Metaverse Observations

Every week, we publish an original newsletter unpacking the most disruptive technological revolution of our time. We parse through the hype on your behalf.